Long Live Long Form

The value of a strategic content library

Last week, we talked about the value of a content library.

I started building my own for self-employed creatives in 2021 and over the summer—while I didn't post any new content—the site averaged 2,000 visitors/month.

And because there are call-to-actions strategically placed throughout the site, I've also been able to pick up ~20 new subscribers/month without promoting the newsletter or free book.

If your firm's site was getting the same traffic, how much new business would/could that generate?

Don't neglect organic growth strategies - they take time to build & begin working but once they do, it's a beautiful thing

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