Welcome to Converting Attn: Club 🎡

helping financial advisors build memorable brands & businesses

Welcome to Converting Attn: Club, a newsletter & resource library that helps independent RIAs build memorable brands & businesses.

My name's Treyton DeVore and I'm the founder of Piertree.

I've worked on 30+ website design & marketing projects for financial advisors over the past two years while building AllStreet Wealth and Creatorbread.

The goal of this blog is to make marketing & creativity as a financial advisor just a little bit easier.

Rather than trying to explain it, here's an inside look:

There are two ways to get unlimited access to Converting Attention Club:


Basic Membership - $30/mo

📮 2 primary newsletters per month – "Your Fractional Creative Director" // editions feature creative feedback, video tutorials & breakdowns, design inspiration, marketing ideas, & more

✅ Custom email templates & automations

✅ Custom “link-in-bio” website template

✅ Downloadable PDF guides & eBooks

• Free access to advisorOS ($99 value)

• Graphic templates & content ideas (request-a-graphic)

• Access to community swipe file

• Marketing tips & website best practices

• Notion templates, walkthroughs, & tutorials

• Unlimited access to all Club content


Premium Membership - $100/mo

Everything in the basic membership +

• Custom social media banner design

• (Optional) Website analytic monitoring

• Personalized creative advice & feedback

✅ Access to all (6) website templates & tutorials

✅ Personalized website & brand audit (video & PDF)

🎡 Up to four (4) creative feedback responses per month


What members are saying 👀

"Your recent newsletter on creating video content was actually one of the catalysts to me finally putting my YouTube intro video together"
"One of the coolest things the financial advisor industry has ever seen"
"Working with Treyton was one of the best decisions I made since launching my firm"

After every 50 members, new Premium memberships increase by a minimum of $50/mo. Existing members maintain their original price at time of subscription. There are two reasons for this:

1) This is a time-intensive project. As more members join, I have more feedback to reply to and my goal is to give actionable, tangible creative advice. There are only so many hours in the day. At some point (to be discussed with members), the Club will hit capacity and no further memberships can be purchased.

2) This is an ever-growing project. Each month, new marketing assets and website templates are released. This means that the longer the Club exists, the more valuable the member library becomes. Early members benefit from believing in the mission, and later members pay for instant-access to all existing resources.

Customizable PDFs & Proven Email Sequences

  • Designed to be a free PDF download on your website
  • This is the exact resource I used to get my first client

AdvisorOS – Notion Template

→ Get AdvisorOS for $99

or FREE with the membership

We all have a never-ending tech stack that still doesn't do everything we want... AdvisorOS is the solution. It's not a replacement for planning tools, it's a business addition that you didn't know you needed. Comes with a video tutorial & walkthrough, as well as additional curated resources to help you get the most out of Notion.


🗣 Get creative feedback

Get creative feedback on anything within your advisor business - a client deliverable template, a landing page, a welcome email, your onboarding sequence emails, your website, branding, newsletter design, newsletter content, tradeoffs of strategies, etc

🖥 Website + Notion templates

Get access to 6 core Carrd one-page templates, Twitter-themed template, MoneyOS, and AdvisorOS

Custom Graphics & Templates

Custom LinkedIn carousels
🎡
How it works
1. Choose a template
2. Open in your account & edit
3. Post freely on social media

🗞 Curated Content

→ Hand-selected content to help you grow your business & digital presence

• Marketing resources
• Website tips & strategies
• Email marketing strategies
• And more

I started my RIA on July 29, 2020.

I had been planning its launch since August 2018.

Over the past three years, Piertree (AllStreet Wealth, Piertree Projects, Piertree Provides) has grown to over $200,000 in revenue through organic content marketing, clear purpose(s), and proper branding.

This blog consists of what I know & what I see.

Take some of it and run with it – you'll be lightyears ahead of the advisor world.

I'm in the weeds every day.

I see what works & what doesn't.

It's documented:

“How Advisors Can Grow Their Brand with Twitter Threads” - July 6, 2021

Written & created by an independent RIA, for independent RIAs

Converting Attention started as a simple Notion page that I was using to share what I was working on and doing when starting my RIA.

Then, it evolved into a resource library to help other advisors.

Now, it's a design studio & blog helping advisors build memorable brands and businesses.

If you'd like to join the creative movement, there are two ways to get unlimited access to the entire Converting Attention universe:

Basic Membership - $30/mo

📮 2 primary newsletters per month – "Your Fractional Creative Director" // editions feature creative feedback, video tutorials & breakdowns, design inspiration, marketing ideas, & more

✅ Custom email templates & automations

✅ Custom “link-in-bio” website template

✅ Downloadable PDF guides & eBooks

• Free access to advisorOS ($99 value)

• Graphic templates & content ideas (request-a-graphic)

• Access to community swipe file

• Unlimited access to all Club content

• Marketing tips & website best practices

• Notion templates, walkthroughs, & tutorials


Premium Membership - $100/mo

Everything in the basic membership +

• Custom social media banner design

• (Optional) Website analytic monitoring

• Personalized creative advice & feedback

✅ Access to all (6) website templates & tutorials

✅ Personalized website & brand audit (video & PDF)

🎡 Up to four (4) creative feedback responses per month


After every 50 members, new Premium memberships increase by a minimum of $50/mo. Existing members maintain their original price at time of subscription. There are two reasons for this:

1) This is a time-intensive project. As more members join, I have more feedback to reply to and my goal is to give actionable, tangible creative advice. There are only so many hours in the day. At some point (to be discussed with members), the Club will hit capacity and no further memberships can be purchased.

2) This is an ever-growing project. Each month, new marketing assets and website templates are released. This means that the longer the Club exists, the more valuable the member library becomes. Early members benefit from believing in the mission, and later members pay for instant-access to all existing resources.

Frequently Asked Questions

Questions & answers about Converting Attn: Club

Who is this best for?

I created this project with a few personas in mind:

• The New RIA - if you're making the BD transition or taking a career leap, there's a lot to learn. The Club exists to help you establish your digital presence and spend more time getting new clients.

• The Solo RIA - whether you're just getting started or you've decided that solopreneurship is the right route, you're busy. You have minimal time for marketing and learning the creative side of business. Converting Attn: Club cuts down the learning curve & gives you the creative direction you need.

• The Legacy RIA - if you've been hesitant to go all-in on your digital presence, this is the place to get comfortable. Take advantage of the personalized creative feedback. Use the templates. Read the newsletters & guides. Everything here can help traditional firms add a digital flair to their marketing approach.

Have a new marketing assistant/freelancer that you want to get up to speed? Use their email to create the Club account, or cover the cost of a membership.

How much does it cost?

Currently $30/mo for the basic membership or $100/mo for the premium membership

After every 50 Club members, new monthly Premium memberships will increase by a minimum of $50. Existing members will maintain their original price at time of subscription.

What's included in the membership?

Basic Members receive 2 primary newsletters per month – "Your Fractional Creative Director" // editions feature creative feedback, video tutorials & breakdowns, design inspiration, marketing ideas, & more

• New templates & content ideas each month, design & marketing tips, website best practices

• Free access to advisorOS ($99 value)

✅ Custom “link-in-bio” website template

✅ Custom email templates & automations

• Notion templates, walkthroughs, & tutorials

• Unlimited access to community swipe file & all Club content

🎡 Premium Members also receive a 15-minute website & brand audit, social media banner design, premium website templates, and get up to four (4) creative feedback responses per month

Do I have ownership of the content inside the Club?

Yes, you have full ownership and design control of the templates & resources once downloaded.

Do I have to buy any softwares or tools?

While a majority of the Club benefits are included in the membership cost, such as creative feedback, website audits, the newsletter, and basic templates, a few (non-required) creative tools have their own paid plans:

• Carrd - website platform - $0-49/year
• Webflow - website platform - $0-29/mo
• Canva Pro - graphic design - $12.99/month
• Super - Notion website platform - $16/month

What is the refund policy?

Refunds are reviewed on a case-by-case basis—life happens—but due to the nature of the paid content and available previews, the standard procedure is no refunds issued. All plans are month-to-month so membership can be canceled online anytime and no further charges will be incurred.

Upon cancellation, you'll lose access to all member-specific pages of convertingattention.club but you'll maintain access & ownership to all downloaded websites, templates, and media assets.


See you inside :)

Treyton DeVore

What members are saying 👀

"Your recent newsletter on creating video content was actually one of the catalysts to me finally putting my YouTube intro video together"

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