Welcome to Converting Attn: Club
Helping financial advisors build a digital presence that converts
My name's Treyton DeVore and I'm the founder of Piertree.
I've worked on 50+ website design & marketing projects for financial advisors over the past two years while building AllStreet and Creatorbread.
The goal of this website is to make marketing & creativity as a financial advisor just a little bit easier.
I started my RIA on July 29, 2020.
I had been planning its launch since August 2018.
Over the past four years, Piertree (AllStreet Wealth, Piertree Projects, Piertree Provides) has grown to over $1,000,000 in revenue through organic content marketing, clear purpose, and proper branding.
This blog consists of what I know & what I see.
Take some of it and run with it – you'll be lightyears ahead of the advisor world.
I'm in the weeds every day.
I see what works & what doesn't.
It's documented:
“How Advisors Can Grow Their Brand with Twitter Threads” - July 6, 2021
Converting Attention started as a simple Notion page that I was using to share what I was working on and doing when starting my RIA.
Then, it evolved into a resource library to help other advisors.
Now, it's a design studio & membership helping advisors build memorable brands and businesses.
Here's an inside look (video):
"I'm not sure why any RIA would not join this . . . this will help firms step up their marketing in a huge way"
Customizable PDFs, eBooks, & Proven Email Sequences
Designed to be a free PDF download on your website . . the exact resources I used to get my first client
Click for Access →Custom Social Media Graphics & Content Templates
How it works: Choose a template, open in your account & edit, post freely on social media
Click for Access →Editable Website Templates
Fully editable website templates to help establish a digital presence for your brand, designed for financial advisors
Click for Access →Advisor-Specific Inspiration
Curated articles, videos, podcasts, and more to help advisors build a successful digital presence
Click for Access →Frequently Asked Questions
Who is this best for?
I created this project with a few personas in mind:
• The New RIA - if you're making the BD transition or taking a career leap, there's a lot to learn. The Club exists to help you establish your digital presence so you can spend more time working with new clients.
• The Solo RIA - whether you're just getting started or you've decided that solopreneurship is the right route, you're busy. You have minimal time for marketing and learning the creative side of business. Converting Attn: Club cuts down the learning curve & gives you the creative direction you need.
• The Legacy RIA - if you've been hesitant to go all-in on your digital presence, this is the place to get comfortable. Take advantage of the personalized creative feedback. Use the templates. Read the newsletters & guides. Everything here can help traditional firms add a digital flair to their marketing approach.
Have a new marketing assistant/freelancer that you want to get up to speed? Use their email to create the Club account & use a business card to cover the cost of a membership (could be deductible).
• The New RIA - if you're making the BD transition or taking a career leap, there's a lot to learn. The Club exists to help you establish your digital presence so you can spend more time working with new clients.
• The Solo RIA - whether you're just getting started or you've decided that solopreneurship is the right route, you're busy. You have minimal time for marketing and learning the creative side of business. Converting Attn: Club cuts down the learning curve & gives you the creative direction you need.
• The Legacy RIA - if you've been hesitant to go all-in on your digital presence, this is the place to get comfortable. Take advantage of the personalized creative feedback. Use the templates. Read the newsletters & guides. Everything here can help traditional firms add a digital flair to their marketing approach.
Have a new marketing assistant/freelancer that you want to get up to speed? Use their email to create the Club account & use a business card to cover the cost of a membership (could be deductible).
How much does it cost?
Currently, $499 for lifetime access.
What's included in the membership?
✅ Weekly member-exclusive co-working session
✅ Custom “link-in-bio” website template
✅ Personal brand & firm-based website templates
✅ Editable email templates & automations
✅ Graphic templates & content ideas
✅ New templates & content ideas each month, design & marketing tips, website best practices
• Marketing how-to's, walkthroughs, & tutorials
• Unlimited access to community swipe file & all Club content
✅ Custom “link-in-bio” website template
✅ Personal brand & firm-based website templates
✅ Editable email templates & automations
✅ Graphic templates & content ideas
✅ New templates & content ideas each month, design & marketing tips, website best practices
• Marketing how-to's, walkthroughs, & tutorials
• Unlimited access to community swipe file & all Club content
Do I have ownership of the content inside the Club?
Yes, you have full ownership and design control of the templates & resources once downloaded.
What is the refund policy?
Refunds are reviewed on a case-by-case basis—life happens—but due to the nature of the paid content and available previews, the standard procedure is no refunds issued.
Member reviews
“
One of the coolest things the financial advisor industry has ever seen
“
Working with Treyton was one of the best decisions I made since launching my firm
“
The scheduled time to work on content (with intention) is worth the membership alone
“
Your recent newsletter on creating video content was actually one of the catalysts to me finally putting my YouTube intro video together
"Working with Treyton was one of the best decisions I made since launching my firm"
Today's Price: $499 lifetime access
Helping financial advisors build a digital presence that converts
A creative resource library & membership designed for independent RIAs