Content & social media marketing works:
You just have to figure out a process that works for you.
While tools won’t help you build a strategy, they’ll help make the creation process easier when you get started.
These are the only 4 tools you need for successful (and profitable) content marketing:
Purpose: Email marketing & automations
Cost: Free (I use the $29/mo upgraded version)
- Send out blogs
- Free email courses
Purpose: Content writing/calendar/planning, task management
- Organizing content
- Writing content
- Task management
- To-do lists
- Swipe file
Purpose: Graphic design, document creation, etc
Cost: Free (I use $12.95/mo upgraded version)
- Video overlays
- eBook design
- Website icon design
- Social media posts
- Blog graphics
- Thank you card design
Purpose: Easy-to-use video editor, captions
Cost: Free - $18+/month
- Edit short video clips
- Edit full videos
- Add subtitles & captions
- Easily create vertical videos (TikTok, Shorts, Reels)
🎙 Bonus: If you’re a podcaster, you can use anchor.fm for free hosting and any free audio tool to edit episodes. Then use Canva to design a cover and any marketing materials.
With these 4 tools, you can genuinely create any type of content for any platform.
YouTube? Use your phone to record and edit in VEED
LinkedIn swipes? Create a multi-page PDF in Canva
Long-form articles? Write & organize in Notion and publish to your website
Onboarding checklists? Design in Canva and export as PDF
Free guides? Design in Canva and export as PDF
Free drip email courses? Create a short sequence in ConvertKit and drive people to a signup page
Custom-built dashboard? Create it in Notion and share the link through ConvertKit to collect emails.
Almost every tool is free.
If you haven’t yet, nothing’s stopping you from sharing your message & brand with the world.