Since I started my firm back in 2020, I’ve made just about every type of content out there.
Initially, I was on every platform and creating an unnecessary amount of things:
- 2-minute videos
- Instagram quotes
- YouTube videos
- Email campaigns
- LinkedIn newsletters
- Long-form Facebook posts
But nothing was working that well..
I didn’t know it was possible to do “too much”, but I was doing too much.
I was pushing myself out of my comfort zone, but I wasn’t directing my efforts in a coordinated manner.
It wasn’t until I stepped back and figured out what I was trying to do & what I enjoyed doing that I started to find success with content marketing: