Redesigning the Brownlee Wealth Website

Last week, I wrapped up one of my favorite website projects.

Designing for niche-based brands makes the creative process a lot more effective because every decision is made with ideal clients in mind.

Below are a few different pieces of the site—starting with a home page before & after:

For the top oil & gas companies, I designed landing pages with links to the most relevant content and each company's retirement portal:

The "Getting Started" page was simplified so the only call-to-actions are "schedule a call", while describing in more detail what the onboarding process looks like - which should increase conversions and help grow the business:

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