2 Ways to Add Videos to Your Website

May 13, 2024
3
min read

Video is one of the best ways to build trust.

Someone can hear your voice, see your mannerisms, and ultimately, learn more about you as a person before ever meeting you.

You can also "introduce" yourself & your business to anyone in the world.

I've talked about what to include in a welcome video in a past edition and been asked a few times about how to add them to a website, so this week is a short guide to the best two options:

Rather than uploading a video directly to your website, it's best to host them on a separate platform and 'embed' them on your site. This helps maintain proper site speed by not having a large file load every time the page is visited (which effects SEO).

I prefer Vimeo for design purposes as you can change the player colors & the different details shown, but below is an example of each:

Whichever you decide to use, you want to make sure of two things:

  • The video is titled appropriately
  • The thumbnail doesn't have key information covered by the player's icons.

Then when adding videos to your site, rather than leaving them as-is, spend a few minutes cleaning up the design.

Below is a before & after of a current website redesign I'm working on:

  • Better spacing
  • Rounded corners
  • Light background shadows
  • Thumbnails that don't have overlapped text

If you can add video to your business' site, I'd highly recommend it.

I know it can be hard to get comfortable with, but I made a guide to getting started here, and if you'd like to submit a video for feedback before publishing, just send me an email at treyton@convertingattention.club

How to Embed a YouTube Video on Your Website [Guide]

How to Embed a Vimeo Video on Your Website [Guide]

Club Read: What to Include in a Website Welcome Video