How to Use a Graphic as the Starting Point for a Blog Post

An easy way to come up with content ideas

Lil Wayne used other rappers' beats to become one of the most prolific artists in the mid-2000s.

Rather than making every song from scratch, he'd often take popular songs, record his own verses over them, and publish 10-20 of them together as a free mixtape.

(If you'd like to listen, here's the best one)

Because the projects were released for free, it was easy for anyone to listen & share. And because he made the songs unique with his own lyrics, the original artists would often share or support what he was doing - giving him free distribution & attention.

While we're not laying down 16 bars, we can use the same tactic & strategy to make it easier to create content.

For example, this graphic from Visual Capitalist shows how the ultra-wealthy invest their money:


It's super unique, well-designed - you could easily turn this into a blog post with a simple framework:

  • Give credit to the original source more often than not
  • Share a few of your initial thoughts when looking at the graphic, what stands out to you, what's surprising to you - people like to see how other people think
  • Figure out what your client base (or desired client base) would find valuable as a takeaway - what can they learn, or what can you teach them from the graphic?

Here's an example title & outline you could use for this one:

Title: How the Wealthy Invest Their Money (Visual Breakdown)

Content: Visual Capitalist recently published a report that shows how people with over $30,000,000 invest their money:

*insert graphic & link

While you may not have $30,000,000 to invest, there are a few things here that I believe can help you on your financial journey:

Point #1 - Why they own so many homes, the possible tax benefits

Point #2 - The diversification between equities, bonds, REITS, gold

Point #3 - Why they invest in commercial real estate - the benefits & drawbacks

Remember: Not all blog posts have to be 2,000 word, well-crafted articles. This could also be a short, bullet-point style post — readers appreciate concise writing.

[Example Graphic] 

2024 Contribution Updates - includes two different versions that can be edited to best reflect your client base:

This could be used as a starting point for a blog post on your firm's website where you dive into the nuances & different account types - maybe titled Financial Numbers to Know in 2024 (Contribution Limits).

You could also add relevant 2024 dates to the post, like quarterly tax deadlines, open enrollment, etc.

Subscribe to Converting Attn: Club

Don’t miss out on the latest issues. Sign up now to get access to the library of members-only issues.