Lil Wayne used other rappers' beats to become one of the most prolific artists in the mid-2000s.
Rather than making every song from scratch, he'd often take popular songs, record his own verses over them, and publish 10-20 of them together as a free mixtape.
(If you'd like to listen, here's the best one)
Because the projects were released for free, it was easy for anyone to listen & share. And because he made the songs unique with his own lyrics, the original artists would often share or support what he was doing - giving him free distribution & attention.
While we're not laying down 16 bars, we can use the same tactic & strategy to make it easier to create content.
For example, this graphic from Visual Capitalist shows how the ultra-wealthy invest their money:
It's super unique, well-designed - you could easily turn this into a blog post with a simple framework:
- Give credit to the original source more often than not
- Share a few of your initial thoughts when looking at the graphic, what stands out to you, what's surprising to you - people like to see how other people think
- Figure out what your client base (or desired client base) would find valuable as a takeaway - what can they learn, or what can you teach them from the graphic?
Here's an example title & outline you could use for this one:
Title: How the Wealthy Invest Their Money (Visual Breakdown)
Content: Visual Capitalist recently published a report that shows how people with over $30,000,000 invest their money:
*insert graphic & link
While you may not have $30,000,000 to invest, there are a few things here that I believe can help you on your financial journey:
Point #1 - Why they own so many homes, the possible tax benefits
Point #2 - The diversification between equities, bonds, REITS, gold
Point #3 - Why they invest in commercial real estate - the benefits & drawbacks
2024 Contribution Updates - includes two different versions that can be edited to best reflect your client base:
This could be used as a starting point for a blog post on your firm's website where you dive into the nuances & different account types - maybe titled Financial Numbers to Know in 2024 (Contribution Limits).
You could also add relevant 2024 dates to the post, like quarterly tax deadlines, open enrollment, etc.