15 Ways to Market a New Blog Post

A short guide to repurposing content

Repurposing content is one of the easiest ways to be more 'prolific' without having to create everything from scratch.

For example, below is a graphic from Ross Simmonds showing how to turn one article into 15+ pieces of content:


My favorites:

  • 5-10 minute educational video - use the article as a script outline, record a video, post to YouTube, embed the video in the original article, and share clips to social
  • LinkedIn post
  • One-page PDF (if actionable)
  • Short infographics (from key points/takeaways of article)
  • Graphics with direct quotes / stats from article

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