The perfect way to think about branding yourself online as a financial advisor.
Positioning yourself against something gives you familiarity and an angle to use within your messaging & marketing.
For AllStreet, some of our enemies are:
- "Traditional" financial advisors (see below)
- Outdated, substance-lacking service models
- Google / influencers
For Yeti Coolers, the enemies are non-sustainable cooling & storage methods:
Who are you positioning as the "enemy" of your brand?