Creating Enemies: Brand Building for Financial Advisors
A simple way to be memorable
![](https://www.convertingattention.club/content/images/2023/08/CleanShot-2023-08-31-at-11.55.45@2x-1.png)
The perfect way to think about branding yourself online as a financial advisor.
Positioning yourself against something gives you familiarity and an angle to use within your messaging & marketing.
For AllStreet, some of our enemies are:
- "Traditional" financial advisors (see below)
- Outdated, substance-lacking service models
- Google / influencers
![](https://www.convertingattention.club/content/images/2023/09/CleanShot-2023-09-08-at-08.09.33@2x.png)
For Yeti Coolers, the enemies are non-sustainable cooling & storage methods:
![](https://www.convertingattention.club/content/images/2023/09/CleanShot-2023-09-08-at-08.01.27@2x.png)
![](https://www.convertingattention.club/content/images/2023/09/CleanShot-2023-09-10-at-15.58.03@2x.png)
🎡
Who are you positioning as the "enemy" of your brand?