How to Figure Out What Kind of Content to Create (as a Financial Advisor)

Since I started my firm back in 2020, I’ve made just about every type of content out there.

Initially, I was on every platform and creating an unnecessary amount of things:

• Podcasts
• Threads
• Carousels
• 2-minute videos
• Instagram quotes
• YouTube videos
• TikToks
• Infographics
• Email campaigns
• LinkedIn newsletters
• Long-form Facebook posts

But nothing was working that well..

I didn’t know it was possible to do “too much”, but I was doing too much.

I was pushing myself out of my comfort zone, but I wasn’t directing my efforts in a coordinated manner.

It wasn’t until I stepped back and figured out what I was trying to do & what I enjoyed doing that I started to find success with content marketing:

how to figure out what kind of content works best for you:

🎙 Listen to the full interview