Creating content is one thing.
Distributing content is a whole different beast.
Recently, I had the opportunity to share the content repurposing routine that led to AllStreet’s growth, my experience with niching down, and more:
“You have to be conscious of quality, but you can’t let perfection stop you from putting out content.
You’re going to get better over time - you just have to balance between ‘am I getting better & is this working?’ and ‘do I actually need to pivot & do something else?’”
“This stuff is super easy not to do, but it’s marketing.
You have a business, you need to grow it and get people aware of what you do.
So, if you’re not going to in-person conferences and you’re not making 100 to 150 dials a day you need to get your name in front of people and the easiest way to do that is content.”
🎥 A few clips:
the most important thing when repurposing: make it native
this is common sense, but the friction of posting on social media makes it murky.
think about it: the newspaper doesn’t write an article with two sentences and then tell people to go to a website to read the rest. that’d be insane.
but that’s how a lot of publishers (you) act on social media.
if someone’s consuming your content on twitter, don’t make them go somewhere else to get the essence of it.
yes, you may want to drive people to your website. or your youtube channel.
but it’s still better to make a vast majority of your content native so they can more easily consume it and if they like it, they’ll go wherever there’s more.
how I got my first client with email marketing: